Share The Story of Genomics is a campaign for the WHO to highlight the incredible advances of Genomics, and the resting need for global equality in this field.

The campaign, conceived and executed by the team at Daylight, spans four videos and a suite of posters and social content. The videos were a mixed media blend combining live footage, animation and static illustration, with the posters and social content featuring static illustration within a beautifully typeset world.

In total I concepted and created 24 illustrations for the campaign, focussing on a range topics, such as genome sequencing, the development of new medicines, global equity and the impact of genomics on our lives.