The F#$%ing News
Illustrated brand for one of Aotearoa’s most iconic media personalities.
Creative Director: Charlie Godinet
Design Director: Billy Baxter
Art Director: Tyla Rose
When TV3 closed it's doors, a huge blow was dealt to the New Zealand media industry. Hundreds of reporters and employees were suddenly out of a job, including well-known media personalities like Paddy Gower. Out of every tragedy, however, comes a chance for rebirth. Paddy decided to forge his own path forward, taking his iconic phrase and starting is own media platform, in partnership with Stuff.
Together with the team at Daylight, we embarked on a fast-paced branding journey, landing on an illustrated solution, centred around Paddy's iconic visage. The typography, crafted by Design Director Billy Baxter, was inspired by the 'grawlix' - a comic book convention used to euphemistically depict swearing.
Several versions of Paddy were created to reflect different the different facets of his journalistic career, giving the brand more flexibility and depth. I also created an animated version of the lockup to announce the fresh new brand across social media platforms.
The brand was then handed over to Paddy's team to roll out across web collateral, social media content and a news studio.
Illustrated brand for one of Aotearoa’s most iconic media personalities.
Creative Director: Charlie Godinet
Design Director: Billy Baxter
Art Director: Tyla Rose
When TV3 closed it's doors, a huge blow was dealt to the New Zealand media industry. Hundreds of reporters and employees were suddenly out of a job, including well-known media personalities like Paddy Gower. Out of every tragedy, however, comes a chance for rebirth. Paddy decided to forge his own path forward, taking his iconic phrase and starting is own media platform, in partnership with Stuff.
Together with the team at Daylight, we embarked on a fast-paced branding journey, landing on an illustrated solution, centred around Paddy's iconic visage. The typography, crafted by Design Director Billy Baxter, was inspired by the 'grawlix' - a comic book convention used to euphemistically depict swearing.
Several versions of Paddy were created to reflect different the different facets of his journalistic career, giving the brand more flexibility and depth. I also created an animated version of the lockup to announce the fresh new brand across social media platforms.
The brand was then handed over to Paddy's team to roll out across web collateral, social media content and a news studio.
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